Blogging For Quick SEO Benefits

Realizing SEO Benefits Quickly Through Blogging

by Ambar Shrivastava , Friday, May 9, 2008

QUICK RESULTS IN SEARCH MARKETING are only possible with pay-per-click (PPC) advertising, right? Wrong. The advent of blogging, as well as recent advances to search engine algorithms, has narrowed the gap between PPC and search engine optimization (SEO) to mere hours. With PPC, there is instant gratification as your advertisement will appear in search results almost immediately after your campaign is activated. However, this same advantage can now be seen in SEO.

First, let's take a look at some common reasons why SEO projects have not been carried out in the past.

- Companies don't want to abandon tech investments (e.g. content management systems and Web publishing tools)

- Lack of budget dedicated to SEO

- May take a while to demonstrate ROI

Blogging addresses each of these problems.

- SEO best practices are already in place. Blogging software by default includes a few basic but important SEO practices by using proper Titles, headlines, URLs, and internal linking structure. Search engines also like sites that have fresh content, which can give blogs great influence over search results.

- Recent search engine algorithm changes boost the visibility of blogs. An experiment by Ryan Durk took advantage of temporary changes in Google's logo linking to the search results page for "January 1 TCP/IP". It shows two things: the speed by which a new blog is indexed and the short time between your blog getting indexed and it appearing high in search results.

- Blogs are inexpensive and easy to setup. A new blog can be created in a matter of minutes with little technical knowledge. Blog creation is free in many cases, often with a nominal monthly fee for additional features.

Blogging is great for companies that are not ready to make the larger SEO investment or are worried about abandoning a CMS in which they have already invested. Blogging can be used as a proof of concept that shows that SEO can deliver results. Use of blogging software delays the larger discussion of SEO projects that are potentially more time-consuming and require a larger investment that reap longer term benefits. Setting up a blog is inexpensive and doesn't force you to abandon or modify your existing IT investments.

Then get people to notice your blog.

- Conduct keyword research Creating a blog is just the first step. Keyword research can be the difference between a highly popular, authoritative blog and a blog that no one knows exists.

Since everyone competes on the most popular words, try blogging about slightly less-competitive topics, so your site has the ability to rank for those terms. There are some great tools out there that help facilitate this process of identifying writing topics that other sites aren't necessarily targeting, yet will drive traffic.

If you're just getting started with blogging, write about a subject where you have expertise that you feel will interest your audience. Once you reach a critical mass of blog posts, take a step back and analyze how people are finding your blog and use that information to guide your editorial calendar.

- Utilize social media and pinging. In addition to keyword research, it is important to promote the blog using social media tools that increase the visibility of your blog and generate inbound links to your domain. Be sure to utilize pinging services to notify aggregation services of new content on your blog.

- Customize the blog template. It is also important to link to your new blog from the Homepage of your main Web site to make it easier for search engine spiders to discover it. Often times, the default template needs to be tweaked slightly for maximum SEO benefit. For instance, make sure your blog Permalink uses meaningful anchor text and not www.yourdomain.com/blog/?p=456

Blogging may not be the long-term solution for fixing a broken site, but it will get your foot in the door for SEO, deliver results in the short term, and facilitate the process of getting buy-in for full-scale, long-term SEO projects for the rest of your Web site.


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Ambar Shrivastava is product manager of Connors Communications, the developer of HitTail. 
 
Search Insider for Friday, May 9, 2008:
http://blogs.mediapost.com/search_insider/?p=784

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Cell Phone Surveillance Product Uses SMS/GPRS/Bluetooth

Neo-Call First Cell Phone Surveillance Product to Use a Combined SMS/GPRS/Bluetooth for Information Transfer

Technological upgrades make it less expensive for Neo-Call users to transfer information between cell phones. Contrary to recent press reports about competing software packages, Neo-Call were the first to market with telephone monitoring software and Neo-Call software is neither detectable as a virus nor has been labeled as malware.

Mulhouse, FR  -  September 28 -- Neo-Call, a software package enabling users to monitor calls on a predefined target phone, announces a major upgrade integrating Bluetooth technology: Neo-LOG PRO. Users can eliminate data transfer charges between phones using Bluetooth and can set transfers according to a regular schedule or on request.

Recent press reports chronicling the competing package Flexispy's arrival on the market have cast cell-phone surveillance software in a negative light. M. Malone, spokesperson for Neo-Call, says it's very clear his company's software, not the recently released Flexispy package, was the first on the market. He warns users not to let bad press keep them from evaluating the merits surveillance products for legitimate uses.

"We have been on the market for a number of years and we already released dozens of new softwares," Malone said. "Neo-Call is the world's first that offer free trial period for the purpose."

Neo-Call works in the following way. Users install the software on a target phone and set their telephone number a predefined monitoring number. Whenever someone places a call to or from the target phone, their telephone numbers, voice recordings and text messages can be heard and recorded by someone calling from the phone with the predefined number. The software also provides a means of determining where a cell phone is geographically at a given moment.

"Unlike other software packages, ours does not require a third party intermediary server during data transfer," Malone said.

Neo-Call can be used to check a wayward spouse's phone, see if your teenager is dealing drugs or has fallen in with the wrong crowd, track a stolen car, see if employees are sharing secrets and keep track of members of a sales force, or use as a mobile baby monitor. Users must be careful to know the laws regarding listening to and recording calls because they are responsible for following laws in all jurisdictions where they are using Neo-Call.

Until now, users have been forced to rely on SMS and GPRS transfer to glean data from the target phone. This method results in data transfer charges to the target telephone but not the recipient's telephone. Bluetooth is a much better option for data transfer because neither phone incurs charges. Furthermore, it means data can now be downloaded from prepaid cell phones that have run out of units. Using Bluetooth, all data, including voice recordings, SMS copies, and a call list, are stored on the target phone and readied for a regular daily transfer to the recipient's phone.

To order, visit the company's website at http://www.neo-call.com/index.php?env=-index:m3--1-4-s. Buyers can customize software on the fly and download a package with the selected components to their telephone. Free trial is available at http://www.mobile-secuware.com.

Contact:
Aston Maurice
Neo-Call
+33614677471
email protected from spam bots

Press Contact: ASTON MAURICE
Company Name: Neo-Call
Phone: +33614677471
Website: www.neo-call.com