Opt-In Marketing Now Available for Small and Medium Sized Businesses - Video at 11

Powerful Fortune-Tested Opt-In Marketing Now Available for Small and Medium Sized Businesses

Ernan Roman launches 3-step program for direct marketing. Opt-In Marketing is achieving double-digit response rates.

Douglas Manor, NY (PRWEB) May 17, 2007 -- A sophisticated process for direct marketing that has been successfully used by Fortune 500 companies to achieve double-digit response rates is now available -- and proving its success -- for small and medium sized businesses. The 3-Step Opt-In Marketing Process™ was created by marketing guru, Ernan Roman, President of Ernan Roman Direct Marketing.

Increase response 300%
Fortune 500 companies have long been achieving double-digit response rates using opt-in marketing, a research-based, integrated marketing process. According to Hewlett-Packard's Gary Dawson, Manager, Marketing Communications & Strategy, "Marketing waste was cut by 50% or more. Program results have improved 3-fold or more. In very controlled programs, response rates have been 30%."

IBM, Microsoft, and many other blue-chip corporations have achieved unprecedented response rates using the 3-Step Opt-In Marketing Process™. For detailed case studies, please visit www.erdm.com.

According to Roman, "Small and medium sized companies have been asking us to scale and price the 3-Step Opt-In Marketing Process for them. We responded and early results indicate that this process which has been effective for huge corporations is scalable for smaller companies with comparable double-digit results."

Small companies, big success
Guy Berger, owner of Palms Trading, says, "I was skeptical whether these Fortune 500 company techniques would work for a small company like mine. However, since we started working with Ernan, we have increased bottom line revenue 10%."

Dave Schatteman, President of Progressive Hydraulics, Inc. reports, "We have just started Ernan's 3-Step Opt-In Marketing Process, and it has already provided us with customer insights and expectations which will help us transform how we engage customers in deeper, more value-based relationships."

Guaranteed double-digit response
According to Roman, "The reason we can guarantee companies double-digit response is because we have been battle testing and refining opt-in marketing for 23 years for the leading Fortune 500 companies. It has worked for them and is working now for small and medium companies."

The key to Roman's 3-Step Opt-In Marketing Process is the ability to gather uniquely detailed customer self-profiled information which enables companies to deliver the right offer to the right consumer at the right time via their preferred mix of media.

Step 1 is Voice of Customer (VOC) Relationship Research which provides unprecedented insights into customers' expectations, preferences, and aversions regarding product or service offerings, pricing, competitive differentiation, and messaging.

In Step 2, the VOC intelligence is used to create opt-in programs that achieve unprecedented levels of customer engagement and build highly targeted databases populated with unique self-profiled preferences unobtainable any other way.

This drives Step 3, the delivery of customer-requested value propositions via integrated, multichannel marketing programs.

For more details about these 3 steps, please visit www.erdm.com, "New: Breakthrough Services for Small/Medium Co's."

"We have built into a scalable 3-Step Opt-In Marketing Process what great salespeople have always done one-on-one," says Roman. "We first learn what our client's customers want, when and how they want it, and then we develop the disciplined marketing process to deliver it – per their individual preferences. This is what guarantees double digit response rates."

To learn more about how the 3-Step Opt-In Marketing Process can help your small or medium size company, contact Ernan Roman at ernan (at) erdm.com or 718-225-4151, or visit www.ERDM.com, "New: Breakthrough Services for Small/Medium Co's."

About Ernan Roman
Ernan Roman, President of the strategic marketing consultancy Ernan Roman Direct Marketing, is the pioneer who created the Consensual Marketing Opt-In Process and the Integrated Direct Marketing methodology. He authored the text "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales" and co-authored "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing," the first printing of which sold out in six weeks. He has appeared frequently on ABC TV and numerous radio stations to discuss issues facing marketers and consumers. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine. Clients of his marketing consulting firm include Microsoft, NBC Universal, Reliant Energy, Bio-Rad Laboratories, Walt Disney, Hewlett-Packard, IBM, United States Postal Service, Computer Associates, Golden Rule Insurance and Starwood Hotels.

For more information, contact:
Ernan Roman
President & Founder, Ernan Roman Direct Marketing
718-225-4151
ernan @ erdm.com
www.erdm.com

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Press Contact: Ernan Roman
Company Name: Ernan Roman Direct Marketing
Phone: 718-225-4151
Website: www.erdm.com