Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA

 

Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May

 

LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".

 

"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."

 

"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.

 

However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.

 

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

 

To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.

 

The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).

 

mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.

 

"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."

 

To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.

 

mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.

 

Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.

 

mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.

 

About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.

 

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

 

CONTACT:
 Danielle Siemon
 Edelman Public Relations
 +1-650-429-2739
 danielle.siemon@edelman.com

 

 Vance Hedderel
 mobile Top Level Domain, Ltd.
 +1-703-485-5563
 vhedderel@mtld.mobi

Affiliate Site Bestows 5-Star Rating on Domain Registrar

GoDaddy.com® Domain Registration Receives 5-Star Rating

 

Service & Extras Earn World's #1 Domain Registrar Review Place's Highest Status

 

[ClickPress, Tue Apr 25 2006] Review Place recently awarded a five-star rating to GoDaddy.com, the world's leading registrar of domain names.

 

GoDaddy.com is the “on-ramp” to the Internet for individuals and businesses worldwide, providing a one-stop shop for acquiring, creating and safeguarding a unique online identity. GoDaddy.com offers a comprehensive line of Internet products and services. Every domain name comes with an email account, blog hosting, a starter web page and other free extras.

 

“GoDaddy.com is committed to providing our customers with superior service and industry-leading low prices for all of our products and services, from domain registration to web hosting to secure certificates and e-commerce tools,” said Bob Parsons, GoDaddy.com founder & CEO. “We're very pleased to receive Review Place's top rating, because it reflects our dedication to listening to the needs of our customers."

 

GoDaddy.com is the perfect choice for users who are new to creating a website, as the service features website-building software and a free guide to designing a website. With all of these features offered free of charge, GoDaddy.com provides the best domain registration service package - and at a bargain price. GoDaddy.com beat out iPower, eNom and Dotster in earning the five-star rating.

 

“The packages that GoDaddy.com offers include services for which other hosting companies charge extra,” said Andy West, Review Place press relations representative. “Because of their combination of great service and great value, our reviewers feel that GoDaddy.com is among the best.”

 

One of the leading consumer-driven online communities, Review Place provides reviews on thousands of products and services. Review Place categories include home based businesses, employment services, relationship advice and many more. The site is dedicated to saving consumers time and money by providing quality information on the issues that impact their lives. To see the complete list of categories, visit www.ReviewPlace.com.

 

To find out more about GoDaddy.com and other related services, including descriptions, testimonials and product reviews, please visit Review Place's Domain Name Registration category at www.reviewplace.com/cat-371-InternetBusinessTools--Domain-Name-Registration.html.

 

About Review Place
One of the largest consumer-driven communities on the Web, Review Place publishes reviews on thousands of products and services. From weight loss programs to financial services to online dating sites, Review Place has the information you need! The goal is simple: to save you time and money by providing quality information on the products and services you seek. For more information, visit www.ReviewPlace.com.

 

Company: Review Place
Contact Name: Andy West
Contact Email: support@reviewplace.com
Contact Phone: 602-476-1889

Enhanced Regional Based Directories Hatched By Ezilon.com Directory

 

Ezilon.com Launches Enhanced Regional Based Directories

Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Houston, TX (PRWEB) April 24, 2006 -- Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Ezilon.com, part of Mbrasilla Corporation, is a directory with search engine founded with the purpose of providing individuals and companies around the world with easy-to-access information on different continental regions that include: North America, Europe, Asia and Oceania.

Ezilon.com increases its market share in the Internet industry by sticking to its fundamental marketing niche (localizing directory search). "As the size of the Internet increases, so does the emphasis on niche contents and searches," says Charles Michael. Ezilon.com provides easy solutions to web based search issues. Often times Internet users would like to search for business or person(s) or just plain information within a certain area but until now this had not been an option. Users would need to sift through pages of results in order to find an appropriate listing. Ezilon.com simplifies this process by allowing users to search only for region specific information. Each region has its own individual website for each searching and all sites can be accessed from the individual search sites. Ezilon.com therefore provides that option for business and Internet public.

We also offer the same variety of search capabilities as major search engines, as well as free classified ads, headline news, soccer/football, country briefs and marketplace section providing information for interesting and relevant contents.

Any business or general website wishing to be included in Ezilon.com directory may submit their website for review and inclusion. Ezilon.com only accepts website submissions from around the world with information pertaining to regions interest. You are therefore encouraged to list your websites while the present offers last.

Our goal is to provide targeted localized quality information to the visitors seeking information pertaining to regions covered by Ezilon.com network of directories and search.

For more information please visit Ezilon.com

###

Press Contact: Charles Michael
Company Name: Ezilon.com
Email: email protected from spam bots
Phone: 281-7544855
Website: http://search.ezilon.com/

Pixel Website Real Estate Agent Prolongs The Fad

 

Real Estate Agent Pixel Website Similar To Million Dollar Home Page

Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

Miami, FL  - April 17, 2006 -- Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

With more than $47,000 pixels sold already in fewer than 90 days, Haute Living’s ‘Pick Your Real Estate Agent” venture is picking off the nation’s finest real estate agents for prominent advertising on what will be the premier site for home seekers nationwide.

“While most other websites are growing in popularity by eliminating the real estate agent from the home search and buying process entirely, Pickyourrealestateagent.com is building relationships with the best real estate agents in the country to actively promote them by specialized regions,” said Seth Semilof, successful co-publisher of Haute Living magazine and Pickyourrealestateagent.com co- creator.

Real estate agents who get in on the action now at Pickyourrealestateagent.com secure their spot on the site indefinitely and spots are limited by region forever. Traffic to the site is growing as word spreads on this unique site that promotes real estate agents nationwide prominently and by state. Visit the site to see what how other realtors in 25 states have already ‘picked off’ their region and secured their spot on the newest site for property seekers looking for the best real estate agent by region. www.pickyourrealestateagent.com.

“Eliminating the real estate agent from the buying and selling process is the latest trend in real estate on the Internet. Sites like Google, Zillow and Craigslist are gearing up to compete for online buyers and are growing in popularity. Pickyourrealestateagent.com celebrates the value of the real estate agent and offers immediate access to specialized realtors all over the U.S.,” said entrepreneurial Haute Living co-publisher Kamal Hotchandani and co-creator of Pickyourrealestateagent.com

As the site grows in popularity and secures real estate agents nationwide, full scale advertising and marketing will begin on the site, growing its daily hits by consumers and spreading the word on the newest place in cyberspace for property seekers from all over the U.S. Real Estate Agents who have already secured spots on the site are investing in the next generation of the home and property purchase process -- a 24/7 meeting place that links realtors to their customers based on their specialty and needs.

Picking off the Competition (About www.pickyourrealestateagent.com) While competitors seek to eliminate real estate agents from the home buying process one by one, www.pickyourrealestateagent.com celebrates and promotes them by offering pixel purchase advertising on its website based on regional specialties. Successful Haute Living magazine publisher’s Kamal Hotchandani and Seth Semilof created this innovative web page to benefit real estate agents Nationwide and property purchasers nationwide by bringing them together by state of specialty/need, but limits advertising by state to eliminate excessive competition and organization. Pick your own region before it’s sold out at: Pickyourrealestateagent.com

Press Contact: Seth Semilof
Company Name: HAUTE LIVING INC.
Phone: 305.961.9956
Website: www.pickyourrealestateagent.com

When Webmasters Swarm

 

WebmasterWorld's PubCon Las Vegas Conference Dates Announced for November 14 – 17, Las Vegas Convention Center, USA

WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Austin, TX (PRWEB) April 13, 2006 -- WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Brett Tabke, CEO of WebmasterWorld said, "With so many high-interest topics we'll be returning to our three-day conference format, along with the classic PubCon networking event. It's great to bring together the leading industry speakers and sponsors from the top tier search engines, affiliate managers, SEO and SEM agencies, and related businesses to connect with attendees and to help them develop business relationships. And to do that in Las Vegas, too, fantastic!"

WebmasterWorld's conferences and sessions are for anyone involved in the Search Engine Industry, the Online Advertising Industry, Affiliates, Webmasters, and any business with an Internet presence.

Registration opens from June 2006: http://www.pubcon.com

About WebmasterWorld:
WebmasterWorld is the leading source for Search Engine and Internet marketing news, best practices and educational events. Founded by Brett Tabke, an early '80s innovator in running BBS (Bulletin Board Systems), the WebmasterWorld Forum began in 1996 and is now the largest community of online marketing professionals with more than 2 million posts and more than 100 discussion topics. WebmasterWorld Conference and PubCon events are for thought leaders in search engine and Internet marketing professionals to gather to share best practices in the, design, development, promotion and marketing of their businesses and brands.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com.

In the UK, contact Neil Marshall Tel: (+44) 118 988 0288 or engine at webmasterworld.com.

For more details about sponsorship and exhibition opportunities contact Strategic Marketing Director Joseph Morin at 512-497-6856 or joe at webmasterworld.com

# # #

Press Contact: Neil Marshall
Company Name: WEBMASTERWORLD
Email: email protected from spam bots
Phone: 0118 988 0288
Website: http://www.pubcon.com

Death Of Search: Sorry, No Results Found...

Socially Searching For The Watercooler

 

by David Berkowitz, Tuesday, April 11, 2006
LONG LIVE PERSONALIZED SEARCH; PERSONALIZED search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses.

 

Let's start with the personalization corner of the triangle. I use all the major portals' personalization services, and I'm toying around with some new entrants into the space, such as Findory for personalized news, Windows Live, and Claria's PersonalWeb. These sites almost always direct me to content I would not have found otherwise. Personalization is thus an always-on complement to word of mouth marketing. The technology becomes a more efficient and perhaps even smarter version of that friend or nephew of yours who keeps sending you all the best links.

 

All of this makes me wonder about the prospects for social search. Here, that nephew and a number of your peers are connected through some network, and all of your search results are affected by what others in the network search for. Thus, networks of fishing buddies, jazz musicians, beer aficionados, and shoe lovers will all find different search results coming up for the query "bass."

 

Yahoo has integrated social search components into its My Web 2.0, a tagging and bookmarking tool. My Web users conducting searches will often find links atop the natural results to relevant pages that other My Web users bookmarked. While this may allow some lower-ranking pages to rise to the top, the results aren't necessarily more relevant this way. The people who are doing all this tagging don't necessarily have anything to do with you and your interests.

 

Eurekster has refined its version of social search into the concept of "swickis," in which a blogger or site owner can offer a topic-specific search engine that matches its results to the site content and other searches. The value proposition, however, is strongest for the publisher, as consumers, in the short term, are still conditioned to turn to actual search engines for their searches.

 

To share one final example, Friendster, powered by Eurekster and Yahoo Search, allows users to see what people in their networks are searching for. Yet this is confined to searches within Friendster, and Friendster isn't a search engine. At most, you use Friendster to search for your friends. As for my friends, they're desperate. Three of the top four searches in my network are "true love quiz," "handsome men," and "how to win an ex back." The other one? "Halloween costume." Either my friends really hate paying retail, or Friendster gave up on updating this six months ago. So who's in the best position to do social search right? Social search will go mainstream when it's incorporated into a top-tier search engine's main results. Consider how it would play out with Google, as an example.

 

For Google, social search would involve tying a few pieces together of what it's already doing. Google already personalizes results for registered users based on their previous searches. It could further personalize search results based on groups of registered users-- namely, those on a user's Google Talk list. Now, following this line of logic, assume that this group of registered users is clustered largely around one or two common themes, such as technologists in the Pacific Northwest or Bible Belt NASCAR fans or Binghamton University college students. With personalized search results based on a presumably like-minded community of users, it all starts to resemble vertical search, a concept Eurekster acknowledges about its swickis.

 

To recap, personalized search becomes social search. Social search becomes vertical search. All of this with the goal of making search results more relevant.

 

Yet how much relevance will users be able to stomach? How much will users crave hyper-targeted media at the expense of the communal experience? As personal as the technology gets, the watercooler effect isn't going away. However, people may redefine the watercooler. Instead of caring what 30 million people are reading or watching or listening to, people will start caring about, say, the 150 people in their first degree and the few thousand others one degree further out.

 

If this environment takes hold, with the watercooler evolving into the nexus of who you're in contact with and are likely to come in contact with, then the stage is set perfectly for the emergence of personal-social-vertical search. The biggest question that remains is whether the technology will arise to support the cultural shift, or whether the shift will occur thanks entirely to the technology making it possible.

 

David Berkowitz is director of strategic planning at 360i. You can reach him at dberkowitz@360i.com.

 

Search Insider for Tuesday, April 11, 2006: http://publications.mediapost.com/

 

--------------------------------------------------------------------------------
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
--------------------------------------------------------------------------------
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2006 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

Undercover Marketing Tactics

 

Advertisers Draw Fire for Using Undercover Marketing Tactics

As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

(PRWEB) December 4, 2005 -- As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

If the current trends hold true it’s almost certain that you’ll be the target of “undercover” or “referral marketing” as more companies use undercover marketing and more of your friends will start trying to make a few extra bucks referring people to the products that offer them commissions for making those referrals.

Undercover Marketing

Whether you like it or not, undercover marketing is here to stay. Whether you know it or not, it may already be a part of your life.

Consider this. The last time a friendly tourist asked you to take their picture with an impressive new camera or an attractive woman at the bar said you could buy her a drink; they both may have been “working”. These are examples of what is being called Undercover Marketing. In these examples the company paid people to pose as tourists or bar patrons respectively. The “tourists” job was to show as many people as possible all the features of a new camera that Sony coming out with. The models were paid to look good of course, but you won’t see them holding anything but a Sky Vodka. Not when their “working” anyway.

One of the larger companies in this industry is Big Phat Promotions. They’ve drawn both protest and attention for their unique marketing practices that they now employ in 30 cities across the United States and Canada. The company defends their tactics as "spontaneous" and "virile" approaches to product promotion. Critics however, argue that paying actors to target consumers in these settings is unethical.

Even over seas the New South Wales government has enacted legislation preventing tobacco companies from using similar undercover marketing practices.

Adam Salacuse, CEO and President of Alt Terrain, LLC, a Boston-based agency specializing in alternative promotion services, stresses undercover campaigns should only be used in conjunction with larger, more traditional advertising campaigns. "It is always best to be honest with people and if used properly, alternative marketing can be a unique and relevant experience that the consumer will always remember."

Gary McCarron, Asst. Communications Professor at Simon Fraser University, Vancouver, says the public is already immune to most mainstream advertising and new research indicates that advertising that doesn't seem like advertising, is the new way to reach our jaded minds.

McCarron warns that if advertising becomes so sneaky that it is unrecognizable from the everyday experiences of defenseless consumers, it will damage corporate credibility and the resulting state of distrust could have an extremely negative effect on social interaction.

Referral or Network Marketing
Do the words MLM, Network Marketing or multi-level-marketing ring a bell? These words all describe companies that pay you commissions for referring people to their products.

MLM or Network Marketing is back. The MLM Direct Selling Associate now reports that nearly 75% of all Americans have now used or been presented with a product from a Network Marketing company. The most well known, International, Network Marketing Companies are Amway (now Quixtar), Mary Kay and Life Force International.

The allure of Network Marketing or MLM to consumers is the massive amounts of money that some in the industry claim to make. These companies pay you a commission on all the products you sell. They also pay you commissions on the products that anyone you refer to the company, sells. If the people you refer refer others, you earn commissions on the purchases of those people too.

Sound like a pyramid? There’s a difference. Really. Network Marketing has exploded in the last 20 years since Amway fought their landmark case making and distinguishing the MLM or multi-level commission structure as legal and separate from a illegal pyramid structures.

MLM or Network Marketing companies offer you and your friends of course, commissions for referring people to their products. These companies now sell every kind of product you can imagine.

Marketing expert Chris Tinney is the founder of Best MLM Business (www.BestMLMBusiness.com) and MLM Forums (www.MLMForums.com) and eBusiness Bonanza (http://ebusinessbonanza.com) says many in his industry used undercover marketing in the past but have found parts of it turned the public off, “Too many people have memories of going somewhere with a friend only to be surprised to find themselves front and center at an opportunity meeting for some kind of home based business.”

He says Network Marketing still teaches people to go into social settings to pitch their products, however, they’ve learned it works much better if you’re up front about whom you are and what you’re doing. Tinney claims that if a marketer has to lie they’ve already made a mistake in choosing the social setting. He says this is the most important step. Once in that setting he says to be upfront about the product you represent.

Tinney claims that by being in places where people are predisposed to want your products and being “upfront” about it, that they'll approach the marketer and initiate the interaction. He claims this is much different than what the public perceives as undercover marketing.

As competition to reach consumers increase undercover and referral based marketing is sure to become more and more a part of our lives. The challenge will be for marketers to use these tactics in such a way that the don’t alienate the very consumers they’re hoping to win over.

To learn more about MLM and Network Marketing visit http://www.MLMGorilla.com/movie

Chris Tinney hosts a private forum at http://chris.powerfulintentions.com/forum/webmarketing and has a newsletter of Spiritual Marketing at http://mlmgrilla.com

###

Press Contact: Chrs Tinney
Company Name: MLMGorilla.com
Email: email protected from spam bots
Phone: 877-605-3108
Website: http://mlmgorilla.com

Nationwide Launch of Unified eMail Partner Program

 

Unified eMail Nationwide Launch of Partner Program

By establishing a strategic partnership with Unified eMail, integrators now have options they can present to their customers that don’t require expensive/complex hardware or software to implement.

Gaithersburg, MD. (PRWEB) April 11, 2006 -- Unified eMail announced today the launching of its Partner Program. System integration companies need to provide a low cost and effective solution to their customers that can reduce/eliminate eMail spam, block viruses and protect their customers during system outages.

By establishing a strategic partnership with Unified eMail, integrators now have options they can present to their customers that don’t require expensive/complex hardware or software to implement.

For more information about Unified eMail’s Partner Program, please visit www.UnifiedeMail.net/Partner or by calling 1-888-663-0064.

Unified eMail is an eMail security company that has been protecting customers against eMail threats since 1999. Our “eMail Protection Service” (ePS) provides gateway threat protection using advanced spam filtering techniques, anti-phishing, anti-virus and DHA/DOS safeguards before threats can reach our customer’s network.

###

Press Contact: Ann Hsu
Company Name: UNIFIED EMAIL, LLC.
Email: email protected from spam bots
Phone: 1-888-663-0064
Website: http://www.Unifiedemail.net/Partner

Companies Empty Pockets For Blog, Podcast, RSS Advertising

 

New PQ Media Research: Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005, and Forecast to Grow 145% in 2006 Study Finds Podcast Advertising Will Be Larger Than Blog Market by 2010

Combined U.S. spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm.

Stamford, Conn., April 11, 2006 – Combined spending on blog, podcast and RSS advertising bolted 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006, according to exclusive research released today by PQ Media, a custom media research firm. But podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series. This groundbreaking series, the culmination of more than six months of primary research, is the first source to define, size and structure the burgeoning alternative media sector.

Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.

“Blog, podcast and RSS advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising, and the elusive but coveted 18-to-34-year-old demographic,” said Patrick Quinn, president of PQ Media. “Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.”

The relatively small size of these markets is an indication of the newness of the media, the lack of standard metrics and various technology issues, Quinn added. “As advertising networks become more effective, user engagement escalates, and the industry works through its technology and measurement challenges, we expect user-generated media to grow at triple-digit rates over the next five years,” said Quinn.

Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, with the food & beverage and apparel categories rounding out the top five. The technology, auto and media categories will continue to generate more than half of all advertising in 2010.

Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to Blog, Podcast and RSS Advertising Outlook. By comparison, the overall alternative media industry including, among others, markets such as branded entertainment, digital out-of-home advertising, mobile marketing and video-on-demand marketing, is projected to grow at a compound annual rate of 14.8% in the five-year period to $253.7 billion in 2010.

PQ Media’s Alternative Media Research Series will also include reports covering the overall alternative advertising and marketing industry, including all 22 alternative media segments, and the first report to size and forecast the global market for branded entertainment, among others. These publications are available solely through PQ Media’s website at www.pqmedia.com. An executive summary of Blog, Podcast and RSS Advertising Outlook is available online at http://www.pqmedia.com/blog-podcast-rss-advertising.html.

PQ Media is the world’s leading provider of alternative advertising and marketing research. The firm also delivers exclusive data and information on traditional media, including advertising, marketing services, consumer and business media, and media usage. Founded in 2002, PQ Media has two major practice areas through which we provide custom and syndicated research to brand marketers, media buyers, media companies and financial institutions. PQ Media is located at Two Stamford Landing, Suite 100, Stamford, CT 06902. Phone is 203-921-0368; Fax, 203- 921-0367; E-mail, email protected from spam bots.

Contact: Wendy Marx
Company Name: Marx Communications
Phone: 203-445-2850
Website: www.pqmedia.com  
 ______________________________________________
FREE 1 Year Tech and Business Magazine Subscriptions!
http://consultant-directory.tradepub.com/
______________________________________________
Free lists of over   9 million expired domain names
http://www.bizprolink-internet.com
____________________________________________
Promote your consulting business with a free listing
in our http://www.Consultant-Directory.com
______________________________________________
Professional SEO firm submits to over 180 systems
by hand and shares the list so you can do it yourself!
http://www.Best-Free-Search-Engine-List.com
____________________________________________
Search Engine Industry Professional Organization
http://www.seoby.org
____________________________________________

High Deliverability Mailer Solution Released

 

L-Soft Releases High Deliverability Mailer - Solution Built on StrongMail Technology Enhances Company’s LISTSERV® Product Line

Bethesda, MD (PRWEB) April 10, 2006 -- L-Soft, the company behind LISTSERV®, the original email list management software that launched the industry in 1986, announced today the availability of HDMail, a powerful mail server software product designed to combine the time-tested power and performance of LISTSERV with the speed and deliverability advantages of StrongMail’s mail server technology.

“Many businesses outsource their email delivery because of the complexity and critical importance of deliverability. Although outsourcing is indisputably more expensive, it delegates the hassle of deliverability optimization to professionals. With HDMail’s live updates, you can download best practice rules from L-Soft to your in-house appliance and get the best of both worlds,” said Eric Thomas, L-Soft Founder and CEO. “We are committed to working with StrongMail to make HDMail the best mail server on the market, bar none.”

L-Soft provides HDMail software licenses and appliances, which include hardware and software components in a turnkey solution. The new HDMail product is optimized to work with L-Soft’s LISTSERV family of products and is being sold in conjunction with that product line.

“L-Soft’s decision to offer StrongMail MTA is indicative of where the market is going” said Sam Cece, CEO of StrongMail Systems. “A new breed of technology and services is required for email delivery, and businesses will be forced to decide whether to build or buy. The winners will be the ones that invest in their core business, and leave their email infrastructure needs to StrongMail.”

Key features of HDMail include:

Outstanding Performance: HDMail can deliver more than 1 million outbound and 2 million inbound messages per hour per server.

Smart Bounce Management: HDMail's bounce filter definitions allow you to get unsurpassed details about bounces and their causes, helping you keep your lists clean.

Differentiated Sending: HDMail allows you to maximize your deliveries to individual ISPs by adjusting speed and routing options according to ISP preferences.

Authentication Standards Support: HDMail supports all leading authentication standards, including Sender ID, SPF and DomainKeys/DKIM.

Real-Time Reporting: HDMail tracks all aspects of your email delivery and offers real-time reporting capabilities, including performance and failure reports per recipient, mailing or domain.

Web Management Interface: HDMail offers an easy-to-use Web interface for management in addition to command line management options.

For additional information about HDMail, visit:
http://www.lsoft.com/products/hdmail.asp

About L-Soft
L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's products send about 30 million messages a day to more than 110 million list subscriptions. L-Soft celebrates the 20th anniversary of LISTSERV® in 2006. For more information visit www.lsoft.com or contact L-Soft via email at: email protected from spam bots or call +1-800-399-5449 or +1 (301) 731-0440.

L-SOFT PRESS CONTACT
Susan Brown Faghani
1-800-399-5449
pressinfo @ lsoft.com

About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISV's. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com

STRONGMAIL SYSTEMS PRESS CONTACTS
Schwartz Communications for StrongMail Systems, Inc.
Dara Sklar or Christine Wright
415-512-0770
strongmail @ schwartz-pr.com

# # #

Press Contact: Susan Brown Faghani
Company Name: L-Soft
Email: email protected from spam bots
Phone: 1-800-399-5449
Website: www.lsoft.com

New Version of Content Syndication Tools for Webmasters and Bloggers

 

Business Corp. Launched a New Version of StepWebZ.com, the Online Premier Provider of Content Syndication Tools for Webmasters and Bloggers

StepWebz provide Webmasters and Bloggers with a full range of fully-customizable, easy-to-use but yet professional Web tools (The StepTools) that let them improve their website and blog content, interactivity and stickiness in just a few minutes.

(PRWEB) April 10, 2006 -- Coldbrook Business Corp. launched a new version of StepWebZ.com, the online premier provider of content syndication tools for webmasters and bloggers.

StepWebz provide Webmasters and Bloggers with a full range of fully-customizable, easy-to-use but yet professional Web tools (The StepTools) that let them improve their website and blog content, interactivity and stickiness in just a few minutes.

The new version of StepWebZ.com can be summed up in four words: Get more for less.

“Our aim has not changed. We still want to provide professional, user-friendly and innovative Web tools that Webmasters and Bloggers can use to bring their site or blog to life and improve the online experience of their audience but we have changed our approach and added a crucial element: Webmasters and Bloggers can now earn money using our tools.” say StepWebZ directors.

Webmasters and Bloggers can now monetize their traffic thanks to StepWebZ sophisticated contextual advertising solution: the Orange LinkZ. The latter display dynamic advertising inside the StepWebZ tools by combining information from content news sources with advertisements from Google and Amazon. Visit http://www.stepwebz.com/orange_linkz.asp for more information on the Orange Linkz.

StepWebZ visitors can now read real-time aggregated content from thousands of the most reliable news sources directly on the StepWebZ site and then syndicate news, blogs, fun stuff, and shopping guides on their own site or blog using a wide array of fully customizable tools including news tickers, news boxes, news links and news patches. Other tools such as forums, rating boxes, polls, surveys and RSS tools are also available.

StepWebZ also allows Web publishers to monetize their content. Content providers can distribute and monetize their content with StepWebZ white label content syndication solutions. Blogging platforms and site builders can propose StepWebZ tools to their members and earn high commissions. Bloggers can use StepWebZ buttons to syndicate and monetize their RSS feeds. Visit http://www.stepwebz.com/solutions.asp for more information about our solutions.    

Check out http://www.stepwebz.com to find out more about the new StepWebZ site and the Orange LinkZ.

Nicolas Bussard, Ph.D.
www.stepwebz.com
(646) 736-7331

# # #

Press Contact: Nicolas Bussard
Company Name: COLDBROOK BUSINESS CORP.
Email: email protected from spam bots
Phone: 0016467367331
Website: http://www.stepwebz.com