Search Engine Marketing Experts Tell Businesses How to Succeed

 

Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book

Nashville-based Work Media has released a new Internet marketing guide, "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

Nashville, TN (PRWEB) May 31, 2006 -- Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled "Aggressive Online Marketing Fundamentals: the Work Media Approach." The book is a high level primer on the various aspects of running an aggressive online marketing campaign.

Said Jerry Work, "We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites."

The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.

For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.

About Work Media

Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.

CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net

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Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website: http://workmedia.net

Text Message Spam By B Targets Those That Opt-in With A

 

Reach Customers Right in their Pockets

Promotions via text message offer the most powerful advertising medium ever invented. The author bases this on the fact that 70% of all promotional text messages are opened and read.

Philadelphia (PRWEB) May 25, 2006 -- Advertisements on key chains are hot. Those are the little plastic membership key tags to Acme, Blockbuster, or a local gym.

What a powerful advertising medium this is. It’s right in the owner's pocket and he or she sees it every time they get into their car, arrive at the office, or come home.

Now, imagine if that key tag brought relevant and changing information to you every day. Imagine if that information was timely. Now, imagine that key tag beeped every time information arrived.

And, oh yeah. There are 214,175,214 of them in the United States.

Imagine the cell phone. The ubiquitous cell phone.

According to Frost & Sullivan, over 70% of all promotional text messages are opened and read. Compare that to email where less than 3% of all promotional email messages are opened and read. After all, how many more Viagra ads can we all read?

No doubt, the massive offshore spamming that has occurred in the email world has made email marketing ineffective. Similar spamming has not occurred in the area of text messaging, at least not yet. The carriers are diligently policing text message spam and advertisers are understandably reluctant to spam when the recipients may have to pay for receipt of the text message or count the message toward a finite amount of prepaid monthly texts.

Just 15% of the over 36 billion text messages sent in 2005 were deemed promotional messages, according to The Yankee Group. This means that a promotional message to an opt-in list will stand out.

But, how does one obtain an opt-in list?

“I like to think of it as A+B=C,” said Bob Bentz, Co-Owner of Advanced Telecom Services (www.advancedtele.com) . “Advertising agencies and consumer product companies use the ‘A’ to establish a database of opt-in users through an interactive promotion such as a sweepstakes or contest then provide the ‘B’ with ongoing value-added text message blasts. The ‘C’ then becomes the successful promotion.”

Bentz gave an example of a cosmetic product offering a contest to win a free makeover and weekend at a health spa via text message. All entrants in the contest would then be opted in to the database. Those consumers in the database would receive two text messages per week with a makeup tip and a product discount from the cosmetic company.

“The fact that over 70% of promotional text messages are opened and read is a phenomenal statistic,” added Bentz. “With channel flipping and competition on a print page, surely television, radio, and newspaper cannot say that any where near 70% of its audience actually ‘gets’ the advertising message.”

The New York Times said it best. “The cell phone is the most personal and immediate medium ever invented.” The success of promotional text messaging is proving just that.

By Anthony Wayne
Text Message Blog (www.textmessageblog.blogspot.com)

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Press Contact: Robert Bentz
Company Name: ADVANCED TELECOM SERVICES
Email: email protected from spam bots
Phone: 1.610.254.7191
Website: http://www.advancedtele.com

Registrar Clone Offers Web-Based Email Application Right Now

 

DomainRightNow Releases New Web-Based Email Application

DomainRightNow, one of the fastest growing domain registrars and hosting providers, announces the release of Web-Based Email 4.0, a brand new version of its popular webmail application.

Scottsdale, Ariz (PRWEB) May 24, 2006 -- DomainRightNow, one of the fastest growing domain registrars and hosting providers, announces the release of Web-Based Email 4.0, coupling the benefits of a desktop email program with the convenience of a Web-based platform.

"Web based applications are becoming more powerful than ever,” says Karl Heinrich, President of DomainRightNow. “We have taken a very popular product and made it even better. Our customers expect constant innovation, and that’s what we deliver.”

DomainRightNow's Web-Based Email Accounts are fraud, spam and virus protected, POP3-configured and advertising-free. Each account offers domain name personalization for a truly unique e-mail identity, generous disk space to accommodate large attachments and access to accounts from anywhere with an Internet connection.

Web-Based Email 4.0 is a feature-rich upgrade to DomainRightNow's 's already successful email program, giving customers many NEW features:

• Instantly preview email messages while scrolling through them in the inbox
• Unique Drag and Drop to quickly move email messages for easy filing
• Search your email OR the entire Web in a single click and save searches for future reference
• Create folders from any screen view without a complicated folder management interface
• Customize the program's appearance by choosing from among a wide variety of color palettes

For more information on DomainRightNow email solutions, hosting plans, domain registration, and other services, visit http://www.DomainRightNow.com.

About DomainRightNow
DomainRightNow is one of the fastest growing domain registrars and hosting providers. DomainRightNow also offers many other value added services for the home consumer and business alike.

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Press Contact: Karl Heinrich
Company Name: DomainRightNow
Email: email protected from spam bots
Phone: 480 624-2500
Website: http://www.DomainRightNow.com

Mobi: It's a Top-Level Domain and It's A Handheld Device

Route1 Launches Mobi Next Generation Remote Computing Solution at DEMOmobile 2004

 

Mobi extends new and existing applications over wireless networks without any changes to current infrastructure or user experience

 

NEW YORK, and TORONTO, Sept. 8 /PRNewswire/ -- Route1 Inc., the Agile Computing Company, today announced the launch of Mobi, a data and voice handheld with a virtual desktop that lets users connect securely to their office and enterprise computing resources over any network. Route1 unveiled its new product at the exclusive DEMOmobile 2004 conference held this week at the Hilton La Jolla Torrey Pines in La Jolla, California.

 

"Route1 has reinvented mobile and remote computing with Mobi," said Chris Shipley, Executive Producer, DEMOmobile. "Its Seamless Workspace design allows Microsoft Windows users to cross wireless and wired networks with persistent, secure, real-time access to desktop and network resources without having to bulk up with any applications, middleware or data on the remote or host."

 

Easy to Use Seamless Environment
Using integrated hardware, software and network service, Route1 provides fast, easy and secure access to a Microsoft Windows computer desktop or a blade server, including all files, applications, and network resources from a Mobi device running Microsoft Windows Mobile, CE, XP or XP Tablet. Since remote users are running a desktop and applications they are used to, there is
no special IT support or training required. In addition, the environment is "locked down" behind the corporate firewall providing corporate level protection to potential viruses and malicious payloads.

 

Lets Employees be Mobile, Not Corporate Data

 

Designed to enhance security in managing the mobile and remote workforce, Route1's Seamless Workspace(TM) architecture requires the host to establish connectivity with Mobi, thus ensuring remote users comply with existing security policies and processes. Its MobiAgent(TM) software and MobiNet(TM) service support multiple factors of user authentication coupled with digital certificates and SSL tunnels for all end-to-end communications that are encrypted using a FIPS 140-2 approved crypto set.

 

Unlike browser-based remote access offerings, MobiNet defeats 'man in the middle' network attacks and MobiAgent leaves no shadows or data traces on the remote.  Since data and applications actually reside behind the firewall, administrators don't have to worry about potential loss or theft.  Mobi's connectivity can also be managed to ensure connection only when authorized.

 

Outstanding Performance
Mobi provides a consistent user experience over GPRS, CDMA, WiFi, Ethernet or dial up connections.  Route1's intelliRoam(TM) technology keeps users persistently connected, switching between networks while managing sessions even in the middle of document edits. MobiNet uses a peer-to-peer architecture to deliver performance that lets users connect live to their office and enterprise computing resources at speeds equivalent to those of a LAN as bandwidth permits.

 

"With remote workers using multiple devices to stay productive, companies have resorted to distinct infrastructures of middleware, VPNs, and synchronization just to keep them connected and secure," said Cheryl Currid, President Currid & Company. "Often the IT management costs are higher for these outworkers than for personnel at head office. The opportunity to reinvent mobile PC-based computing is huge as enterprises badly need a new solution."

 

A survey conducted last year by AT&T/Economist showed that 54% of enterprise employees worked from home on a regular basis. It was revealed that this number will increase to 80% by the end of 2005.  In a May 2004 survey of chief information officers, UBS Investment Research found that close to 60% planned to increase the number of remote access users at their companies by 10% or more over the next year. Today, IT administrators are faced with multiple configurations to support. They struggle to enforce tighter security policies and privacy standards while increasing accessibility.

 

"The paradox with mobile and remote computing is that it's immobilizing organizations," said Andrew White, Route1 CEO. "At a time when regulators are demanding higher standards in security and confidentiality, managers are being forced to rethink the risks that worker mobility poses to their information security.  Mobi provides a strong ROI by driving corporate governance and privacy compliance, enabling new standards in security risk management, and significantly reducing IT costs, while improving outworker performance."

 

Easy to Deploy with Significant Cost Advantages
Route1 provides a single data and voice solution that makes other mobile platforms unnecessary.  Mobi can be quickly and securely rolled out across a dispersed organization without the usual increase in IT infrastructure and management costs.  The Company estimates Mobi delivers at least an 80 per cent cost advantage over hosted VPN services and a 150 per cent saving over in-house SSL VPNs. Cost advantages associated with information security and privacy compliance risks are not factored in these comparisons.

 

About Mobi and Availability
Mobi is available in handheld and tablet models for road warriors, day extenders, telecommuters, teleworkers, and other mobile employees. The Mobi will cost approximately US$500 and the Executive and Fleet tablet models will sell for about US$1500. MobiNet access will be an extra monthly charge through a preferred wireless service provider.  Route1 expects to ship Mobi by the end of 2004.  The Company is also providing a reference design for other manufacturers to ship devices which can be certified for use with MobiNet.

 

About Route1
Route1 enables "systems to follow users" within a seamless computing and connectivity paradigm that provides outworkers persistent, remote access to office and network computing resources, wherever they are. The Company's remote computing solutions empower dispersed employees while helping organizations become more agile and run more securely and profitably. Route1 is based in Toronto, Canada with offices in New York, NY.  Visit http://www.route1.com for more information.

 

All trademarks used are owned by their respective owners.

 

SOURCE Route1 Inc.

 

Related links:
# http://www.route1.com

Blog Spot Network Has Quite a Few Domains

 

Blog Spot Network to Lease More Than 100 Business / Industry Blog Spot Portals

The Blog Spot Network™ portfolio of “Blog Spot Portals” and other blog portal holdings now total more than 800 premier properties, making it the largest known portfolio of its kind in the world.

Orlando, FL (PRWEB) May 17, 2006 -- The Blog Spot Network™ www.blogspotnetwork.com portfolio of “Blog Spot Portals” and other blog portal holdings now total more than 800 premier properties, making it the largest known portfolio of its kind in the world. The Blog Spot Network is committed to “leading the way to business blogging” and has begun to do so.

The Power of Many

The power of inner linking hundreds of blog portals creates a superior level of exposure through cross over clicks and search engine prominence that can’t be matched. The ever changing blog content in a network of this size, guarantees search engine dominance for the entire network. In order to quickly optimize the power of this massive network, Blog Spot Network plans to begin leasing more than 100 of their business / industry blogs to businesses and authors while they begin the launch of more than 100 city blog portals, and city news blogs.

The Perfect Internet Business Strategy

Blogs are without question the most important and valuable marketing and PR tool available to businesses of all sizes. Through a blog, a business is able to personalize the business, and put a human face on it. The interactive nature of a business blog establishes a line of communication with consumers that could have only been dreamed of until now. Business blogs are the perfect venue to announce new products or services, company news, sales promotions, employment opportunities and more. Consumers can easily subscribe to the blog, which then sends all future updates to the blog directly to their email box.

The Most Affordable and Effective Internet Marketing Option

For most businesses, effective internet advertising and marketing has simply become too expensive. The bidding wars to buy ad space on major search engines, combined with click fraud issues, has become too much for most, who are now seeking other advertising options. Blogs are that option.

Online Advertising Growing Stronger

Business blogs, community blogs, and blog networks are the focus of such media giants as News Corp®, AOL®, MSN, and Viacom who have been spending millions to buy blogs and blog networks. Considering the fact that online spending reached a whopping $12.5 billion in 2005, and is expected to top $2 billion by 2010, it is no wonder the world’s largest media and advertising companies have such keen interest.

For more information on Blog Spot Network, or to obtain leasing information on the business / industry blogs, please contact us by email or call 321.558.1615.

Contact:
Ray Whitmer, CEO
321.558.1615

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Press Contact: Ray Whitmer
Company Name: PORTAL PUBLISHERS
Phone: 321.558.1615
Website: www.blogspotnetwork.com

Blog At Work And Still Keep Your Job

 

Corporate Blogging: Six Steps Help Ensure At-Work Blogs Are An Asset

If you are searching for effective ways to increase traffic to your company web site, encourage key employees to blog, but set a policy first to help ensure success. Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work.

Portland, ME (PRWEB) May 10, 2006 -- If you are searching for effective ways to increase traffic to your company web site, you might want to encourage key employees to blog, but set a policy first to help ensure success.

Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. And according to many communications experts, blogs also allow companies to personalize their organizations, products and services, making a human connection with customers that is often difficult in this high-tech age.

One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work. Large and small companies alike use blogging, and yet only 15 percent of companies have policies in place to address workplace blogging, according to a recent survey by the Employment Law Alliance.     Without a clear policy, the anything-goes, free-for-all attitude that flourishes on the Internet could harm your company's reputation.

“Whether a blog becomes a useful tool for your company, or a source of irritation, is a choice you can influence with the policies you adopt today,” says labor and employment law attorney James Erwin from Pierce Atwood LLP in Portland, Maine.

To begin, each workplace blogger needs specific permission and clear direction from management, making sure the employee understands that blogging is part of their job.     Agree in writing with the blogger as to the business purpose for the blog and then require the blogger to adhere to your blogging policy.

Attorney Erwin suggests a comprehensive policy that covers at least these six key areas:

1. Expressly include blogging within the same rules that govern acceptable use of email and Internet;

2. Prohibit employees from disclosing or discussing any confidential or proprietary information;

3. Remind employees that they are expected to be respectful of the company, its employees, its customers and its competitors; and are not to post material that contains harassing, discriminatory or threatening content, no matter when or where the blogging is conducted:

4. Require employees to use their real name, not an alias, and; employees must make it clear that the views they express online are their own and not those of the employer. This policy adds credibility to the blog, as it will be viewed by readers as an independent source of information.

5. Require that any reader responses to a blog be edited for profanity, harassing, discriminatory or threatening content directed toward the company, its employees, its customers, and its competitors.

6. Create an agreement with each blogger as to the purpose of the blog, the amount of company time you will allow the blogger to devote to the practice, and any necessary restrictions regarding overtime compensation for off-site blogging.

By adopting policies that expressly address blogging, Erwin says that an employer can educate employees on specific limits and expectations. If it becomes necessary to take action against an employee because of inappropriate blogging, the employer will have fairly warned of what is problematic and what the consequences may be. This simple step will mitigate the effect on employee morale. It will also enable the employer to point to an objective, policy-based rationale for its decision to discipline or terminate, buttressing its defenses against claims of discrimination or retaliation.

If your company does not have a blog, you are missing out on an important communications medium. Currently 10 million workplace bloggers are active. More join the ranks daily. The smart ones are guided by a blogging policy that encourages meaningful communications and discourages destructive discourse.

Pierce Atwood LLP is the largest law firm based in northern New England and has 120 attorneys who serve regional, national and international clients from offices in Portland and Augusta, Maine; Portsmouth and Concord, New Hampshire and Boston, Massachusetts. For more information about the firm, its attorneys and services, please visit www.pierceatwood.com.

Contact: Jennifer Whittier
Phone: 207-791-1244

Press Contact: Melissa Field
Company Name:
Phone: 207-229-7136
Website: pierceatwood.com

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services and security expert witness fees.
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Sale Of Domain Names Produces Nearly $2.1 Million

 

Largest Live Domain Name Auction Produces Nearly $2.1 Million in Sales

The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4, in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

(PRWEB) May 9, 2006 -- The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4 in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

The gavel also dropped on two other blockbuster six-figure sales during the bidding in front of a standing room only crowd. A rare two-letter .com, CD.COM attracted $275,000 and a three-letter gem, POS.COM commanded $250,000. There were dozens of other sales in the five-figure range.

Veteran professional auctioneer John Berry was flown in from Florida to call the auction conducted by Monte Cahn, CEO of Moniker.com. The auction was the centerpiece of the T.R.A.F.F.I.C. WEST conference. The event attracted more than 500 Internet entrepreneurs for the largest gathering of domain investors held to date.

T.R.A.F.F.I.C. co-founders Rick Schwartz and Howard Neu introduced the event with an October, 2004, conference in Delray Beach, Florida, and over the past 18 months have added shows in Silicon Valley and Las Vegas that have attracted domain owners, venture capitalists and investment bankers from around the world. More information on past and future events can be viewed at http://www.TargetedTraffic.com. The next conference and domain name auction is scheduled for October, 2006.

Rick Schwartz 561-997-6286

Howard Neu 954-662-1816

Press Contact: Rick Schwartz
Company Name: WORLD ASSOCIATION OF DOMAIN NAME DEVELOPERS
Phone: 561-997-6286
Website: http://www.targetedtraffic.com

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