Small and Mid-size Mailers and Shippers See Effects of New Postage rates

Postal Business Companion Shows Small and Mid-size Mailers and Shippers Effects of New May 12th Postage rates

Window Book Inc. announces the release of new postal rates in Postal Business Companion™ to help professional mailers prepare for upcoming changes on May 12, 2008.

Cambridge, MA  - March 26, 2008 -- Window Book Inc. announces the release of new postal rates in Postal Business Companion™ to help professional mailers prepare for upcoming changes on May 12, 2008.

The Postal Business Companion software from Window Book includes an easy-to-use postal mailing and shipping rate calculator that lets you compare current rates vs. the new May 12th 2008 postage rates. Mailers can instantly calculate the rate changes in dollar amount and percentage ahead of the rate change and determine budget allotments.

"Postal Business Companion is user friendly software that small and mid-sized mailers can use when they are trying to determine the best way to ship while maximizing on postage. As postal rates increase it is vital for companies that mail and ship to be able to calculate the best and least expensive way to send out their items," said Jeffery Peoples, CEO and Founder of Window Book.

About Window Book:
Window Book is the premier mailing software and shipping software partner to lettershops, corporate mailers, and fulfillment houses. Window Book's best-in-class postal solutions include: Mail.dat®, Full Service Intelligent Mail, PostalOne!, FAST; Priority Mail Open and Distribute, MAC Gold Manifest Shipping Systems, post-presort data management, postage statements, Intelligent Mail container labels, postage accounting, USPS Confirm service, and system integration options.

Contact information:
Sooyoung Han
617-395-4573
Marketing Dept.
shan @ windowbook.com

Press Contact: SOOYOUNG HAN
Company Name: Window Book, Inc.
Phone: 617-395-4573
Website: http://windowbook.com

Online Academic Writing Center Available to the Public

Capella University Makes Comprehensive Online Academic Writing Center Available to the Public

The online university's Online Writing Center features multi-media modules aimed at graduate level students studying in a variety of disciplines
College & University Pressroom

MINNEAPOLIS-- May 29, 2008 --A comprehensive online academic writing center developed by Capella University (www.capella.edu) primarily for graduate level students is now available to the public at www.capellawritingcenter.org. Capella, which is an accredited,* online university that focuses on master's and PhD degrees, created the Online Writing Center to provide its 23,000-plus students with instruction, resources, and strategies to help them navigate the writing process and develop clear and effective academic writing.

"We decided to make this writing resource available to the general public because, first, it's the nature of writing centers to share resources, and second, we have some unique resources to share that are a result of the collaboration among faculty, staff, and our incredible web and instructional designers," said Leslie Olsen, coordinator of Capella's Writing Center. "There is so much information on this site that people seeking help with their writing won't find on other writing resource Web sites. What we have developed truly makes the writing process much more manageable, efficient, and enjoyable."

Some of that unique information includes a writing handbook organized around the writing process and embedded with multi-media modules, animated handouts, and easily downloadable documents on topics such as the philosophy behind APA writing guidelines, writing a literature review, and pre-writing techniques that can be used to help facilitate the writing process.

"The multi-media modules and animated handouts are very unique among writing resource Web sites, and are a very effective way to help these concepts come to life and really sink in," said Olsen, adding that all of the modules are ADA compliant.

Some other topics covered on Capella's Online Writing Center include:

    * Annotated Bibliography Guide
    * Grammar
    * Business and Technical Writing
    * APA Style and Formatting
    * Undergraduate Writing Resources
    * How to Get Your Work Published
    * Academic Integrity

The site also offers a wide variety of one-page handouts in PDF format for downloading on topics such as developing a thesis statement, writing in the third person, and plagiarism. The Writing Center even features a "Writer's Relief" section for those who need a break from thinking about writing.

Although Capella's Online Writing Center has been developed primarily for graduate-level students, it does feature a section for undergraduate students. It includes an interactive module on the four stages of writing, which takes the student all the way through the writing process, from prewriting, through drafting and peer review, and on to revising, editing and proofreading.

About Capella University

Founded in 1993, Capella University (www.capella.edu) is an accredited*, fully online university that offers graduate degree programs in business, information technology, education, human services, psychology, public health, and public safety, and bachelor's degree programs in business, information technology, and public safety. Within those areas, Capella currently offers 104 graduate and undergraduate specializations and 15 certificate programs. The online university currently serves more than 23,400 students from all 50 states and 45 other countries. It is committed to providing high-caliber academic excellence and pursuing balanced business growth. Capella University is a wholly owned subsidiary of Capella Education Company, headquartered in Minneapolis. For more information, please visit http://www.capella.edu or call 1-888-CAPELLA (227-3552).

* Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org.

Capella University, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, 1-888-CAPELLA (227-3552), www.capella.edu.

Learn more about earning an online degree at Capella University:

online education (http://www.capella.edu/online_education.aspx)

distance learning (http://www.capella.edu/distance_learning.aspx)

online university (http://www.capella.edu/online_university.aspx)

Contacts

Capella University
Media Contact:
Irene Silber, 612-977-4132
irene.silber@capella.edu

Email Delivery Management Services Extended

BlueHornet Networks Extends SureSend Email Delivery Management Services

MINNEAPOLIS-- May 27, 2008 --BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today introduced QuickStart, the latest addition to its SureSendT e-mail deliverability enhancement platform. To help email marketers improve their inbox delivery rates and online reputation, SureSend QuickStart enables online marketers to use many of SureSend's most popular features with any email deployment service. These tools and services include deliverability rate and CAN-SPAM compliance checks, ISP whitelisting, deliverability optimization tests, proactive consulting and access to BlueHornet best practice webinars and whitepapers.

"Email marketers recognize the challenges involved with getting to the inbox today, but many aren't sure how to begin addressing issues like blacklists, spam filters and building a good online brand reputation," said Tim Marusich, general manager for BlueHornet. "QuickStart gives marketers an easy way to take proactive steps that can offer immediate improvement of deliverability rates. Now that SureSend offerings are no longer exclusive to BlueHornet clients, email marketers, regardless of whether they use an in-house email solution or outsourced provider, can kick their deliverability management into high gear."

"By using BlueHornet's SureSend QuickStart technology, Chuck E. Cheese's was able to promptly identify and fix existing issues that were affecting our inbox delivery rates," said Ryan Linders, marketing manager for CEC Entertainment, Inc. "Now we have peace of mind knowing that if future issues arise, QuickStart will help us see them coming in time to preventively reduce the risk of ISP blocking."

QuickStart is the latest addition to BlueHornet's SureSend platform, which was designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend.

About BlueHornet Networks, Inc.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. SureSend is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts

Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations@digitalriver.com

Finalists for SoftwareCEO Software Innovation Awards Announced By CompTIA

CompTIA Announces Finalists for SoftwareCEO Software Innovation Awards

Second annual awards will recognize software industry innovation

Oakbrook Terrace, Ill. (Vocus) April 18, 2008 -- The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced today the finalists for the second annual CompTIA SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories. Award winners will be announced at the CompTIA Software Marketing Perspectives Conference & Expo May 7-9, 2008 at the Santa Clara (Calif.) Convention Center.

SoftwareCEO Software Innovation Awards finalists by category are:
 
 * Company Achievement in Innovation (five finalists) – Maximizer Software MaxMobile, Nexidia, Next IT Corporation ActiveAgent™, Print Audit, and Visible World IntelliSpot®. 
 
 * Most Innovative Enterprise Software (nine finalists)– Bit9 Parity, ICT Inc. AcceleNet, Intermine FileCensus, JackBe's Presto Enterprise Mashup Platform, Knoa Experience & Performance Manager (EPM), Next IT Corporation ActiveAgent™, Q.Know Technologies Enterprise Software, SAVO, and Splunk 3.1.5.
 
 * Most Innovative General Business Software (seven finalists) – BoardVantage Board Portal Secure Vault, Boston College Center for Corporate Citizenship Assessment Tool, Central Desktop, Integration Point, Market2Lead, Rapid Intake Unison, and SmartDraw 2008. 
 
 * Most Innovative Service/Business Model (eight finalists) – Generate gClick, SAVO, Skoach, SPS Commerce, Tax Technology Services CertCapture, TriActive Systems Management On Demand™, Unisfair Virtual Events, and Vitrium Systems docmetrics.
 
 * Most Innovative Small and Medium-Sized Infrastructure Software (four finalists) – BlueCat Networks Proteus, eEmpACT Software Version 14.0, HyperOffice, and InnoSource Docufree.
 
 * Most Innovative Software for the Software Industry (five finalists) – Accept Software Innovation Management Solutions, Aladdin HASP SRM, Bomgar Version 10.0, OpSource Connect, and SourceKibitzer EyeQ.
 
 * Most Innovative Software Idea (two finalists) – Green Print and Next IT Corporation for ActiveAgent™.
 
 * Most Innovative Vertical Industry Software (seven finalists) – Autotask, Bullhorn On Demand Integrated Front Office Software, Exaktime PocketClock/GPS, Gemcom InSite, Greycon Ltd. D-Opt, Scivantage Maxit, and Satori Group i-Performance.

Award finalists were determined by evaluations of seven judges: Winton Churchill, Churchill Method Inc.; Jim Geisman, MarketShare, Inc.; Gordon Graham, editor, Software CEO; Charles Mills, Strategic Due Dilligence; Bruce Hadley, founder, SoftwareCEO; Robert Dubicki, TP Systems Ltd.; and David Sommer, publisher, SoftwareCEO. Criteria for the awards include:

* Scope – What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
 
 * Impact – What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
 
 * Novel – How does the innovation break with traditional ideas or processes?

About SoftwareCEO.com
SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives for software executives. It's the software industry's "Page One" for information and advice on software marketing, software sales, software business, software pricing and financing, and software services. For more information, visit http://www.softwareceo.com.

About CompTIA
The Computing Technology Industry Association (CompTIA) is the voice of the world's $3 trillion information technology industry. CompTIA membership extends into more than 100 countries and includes companies at the forefront of innovation; the channel partners and solution providers they rely on to bring their products to market; and the professionals responsible for maximizing the benefits organizations receive from their technology investments. For more information, please visit www.comptia.org.

Press Contact: Steven Ostrowski
Company Name:
Phone: 630-678-8468
Website: www.softwareceo.com

Online Technical Training For European Developers and IT Professionals

AppDev Expands into Europe Offering Online Training and Courseware

New UK office offers technical training to European developers and IT Professionals

MINNEAPOLIS -- May 19, 2008 --AppDev, an award-winning, technical learning company, announced the opening of West Sussex, England offices to best serve developers and IT professionals in Europe. While AppDev has been selling globally for years, adding offices and staff in England reflect AppDev's commitment to excellence in customer service and support and delivering the highest quality Microsoft training across Europe.

"We had been looking for someone who had a strong background and understanding of Microsoft products, experience working with developers and IT professionals in Europe, and whose commitment to customer service was in synch with AppDev's high standards to open the AppDev Europe office", says CEO and President Craig Jensen. "Neil Slater's 18 years in IT sales, his proven track record with components vendor FarPoint Technologies, and his team of European-based professionals are a perfect fit for AppDev Europe."

According to Jensen and Slater, the increasing demand for Microsoft developer training in Europe and the U.S. is growing exponentially. "This opportunity to bring respected industry training products from a company with a long-standing history is timely," reports Neil Slater. "IT professionals all over Europe are looking for quality training that will get them up to speed on new software and help them effectively use their existing software on new projects including online training. That's what AppDev Europe brings to the market."

Existing customers such as Paul Mooney in Dublin, Ireland have used AppDev training for several years. Mooney finds ".the depth and breadth of AppDev courses provide a great level of training which I have found lacking in other training programs. The customer support at AppDev is fantastic." Jensen and Slater agree that the timing couldn't be better to open the AppDev Europe office.

ABOUT APPDEV

AppDev's award-winning, self-paced in-depth, real-world training is available in multiple formats including CD-ROM, DVD-ROM, and KSource Online Learning and customizable ILT courseware. AppDev offers 90+ courses for today's latest technologies including Microsoft® Visual Basic® 2008, Microsoft® Visual C#® 2008, Microsoft® SQL ServerT 2005, Business Intelligence, SharePoint 2007, ASP.NET AJAX and more. AppDev expert instructors include authors and consultants such as Ken Getz, Robert Green, Don Kiely, Andy Baron, Scott Cate, Doug Ware, and Dino Esposito. For training and reference resources, go to www.appdev.com or contact: AppDev U.S., Phone: 800-578-2062 Email: craigj@appdev.com or www.appdev.eu, AppDev Europe, Neil Slater at Ltd Vinalls Business Centre Suite 2a, Neptown, Henfield, West Sussex BN5 9DZ United Kingdom Phone: +44 1273 492 199 Email: neils@appdev.eu

Release Summary:

AppDev a leading online learning and technical training company in the U.S. expands to Europe offering courses on Microsoft products for developers including SQL Server, ASP.NET, Business Intelligence and more.

Keyword Tags:

asp.net, business intelligence, elearning, it training, microsoft software training, online training, sharepoint, sql server, training online, visual basic 2008

Contacts

AppDev
Cindy Leines, 763-559-6058
cindyl@appdev.com

Contract Management to Help Customers Simplify Contract Creation and Tracking

Lawson Software Launches Contract Management to Help Customers Simplify Contract Creation and Tracking

Application helps organizations reduce operational costs by helping to improve management of contracts from start to finish

ST. PAUL, Minn.-- May 19, 2008 --Lawson Software (Nasdaq: LWSN) today announced the general availability of Lawson Contract Management, which is designed to help organizations, including those in healthcare and the public sector, simplify contract creation and management. The new application is designed to help customers reduce purchasing costs by streamlining the creation of vendor contracts and monitoring the supplies and services purchased against those contracts.

Lawson Contract Management, part of the Lawson S3 Supply Chain Management Suite, delivers standardized, auditable processes for contract creation and greater visibility into the supplies and services an organization has under contract. This insight can help purchasing managers reduce costs by enforcing compliance with vendor contracts. It also helps managers negotiate vendor discounts by helping them better analyze supply usage trends within their organization.

"Lawson Contract Management helps us create contracts faster with reusable templates and terms and conditions. It also provides a single, secure and auditable repository of all contract-related documents," said John Lauer, manager of enterprise systems, Oglethorpe Power, a Georgia-based power supply cooperative and a Lawson Contract Management pilot customer. "The application also allows us to track purchase volumes for specific items, which helps us negotiate better contract prices."

Located in Tucker, Ga., Oglethorpe Power generates electricity for thirty-eight Electric Membership Corporations (EMCs). It is the nation's largest power supply cooperative in terms of assets and annual kilowatt-hour sales.

Lawson Contract Management supports flexible pricing scenarios, such as complex tiered pricing and management of rebates, which is particularly useful in managing healthcare supply contracts. Public services and utility organizations, including Oglethorpe, can use Contract Management to help manage construction agreements and automate enforcement of business terms to help reduce costly overruns or incomplete projects.

In addition, Lawson Contract Management can store corporate and other non-purchasing contracts, helping to create a more comprehensive view of these enterprise documents. The application also helps companies develop customized procurement contracts for products or services to meet their evolving needs. Lawson Contract Management is also compatible with Lawson Business Intelligence, which helps organizations create virtually unlimited types of reports to meet the specific needs of departments and managers.

"Controlling costs is one of the most challenging business issues facing healthcare and public sector organizations," said Keith Lohkamp, product strategist, Lawson Software. "Lawson Contract Management works with existing Lawson applications, such as Lawson Strategic Sourcing and Lawson Procurement, to help customers minimize supply costs, which typically make up an organization's largest expense after employee compensation. It helps simplify sourcing, contract creation, enforcement of pricing on purchases, and ongoing management of contracts."

About Lawson Software

Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson's solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in Lawson's ability to realize synergies and revenue opportunities anticipated from the Intentia International acquisition; uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; uncertainty regarding potential future deterioration in the market for auction rate securities which could result in additional permanent impairment charges, global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and the most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

Contacts

Lawson Software
Joe Thornton, +1-651-767-6154
joe.thornton@us.lawson.com
or
Weber Shandwick
Jenny Myers, +1-217-649-2965
jmyers@webershandwick.com

Technology Protect Offers Automatic Detection of Microsoft's Latest Patches

Shavlik's Any Patch, Anywhere Technology Continues to Provide the Coverage Other Solutions Can't

Shavlik's Industry Leading Technology Protect Offers Automatic Detection of Microsoft's Latest Patches

ST. PAUL, Minn May 16, 2008 --Shavlik Technologies, LLC, the market leader in delivering software solutions that rapidly accelerate and continuously improve security and compliance readiness, today announced the ability for its Shavlik NetChk Protect users to protect themselves from security risks introduced by Microsoft's latest patch release.

Shavlik offers one of the only solutions available to help companies identify which systems are vulnerable to the security risk posed by Microsoft's latest patch MS08-029, released this week. MS08-029 addresses a vulnerability in the Microsoft security suite of tools. Microsoft currently does not provide patches for this bulletin. Shavlik is able to add support for scanning of new vulnerabilities faster than other solutions through the Dynamic Product Detection technology in the scan engine that powers Shavlik NetChk Protect, the industry-leading solution for patch management and application control.

"Many Enterprises may be unaware that their patch management solution is not scanning for the latest patch, which leaves them without the ability to centrally identify their risk, report on their security posture, or have any knowledge about their level of vulnerability to this issue," said Eric Schultze, chief technology officer, Shavlik Technologies.

For more information and commentary from Eric Schultze on this month's release of Microsoft security updates, which underscores the risk in relying on free solutions to patch a network is not a viable solution as it often leaves gaps in security infrastructure, visit http://www.shavlik.com/desk-of-the-cto.aspx#six.

Shavlik's award-winning Shavlik NetChk Protect simplifies and accelerates the detection and remediation of gaps in your system security, resulting in an enterprise that is ready to improve the speed, accuracy and productivity of its IT security and compliance operations - in physical and virtual environments.

About Shavlik Technologies

Shavlik Technologies, LLC delivers enterprise IT organizations robust software solutions that rapidly accelerate and continuously improve security and compliance readiness by simplifying IT operations, and identifying and reliably closing system security gaps. Shavlik's solutions provide Rapid Readiness so IT organizations realize continuous security and compliance readiness in a fraction of the time, cost and IT resources required by alternative approaches.

With more than 10,000 customers worldwide, Shavlik enables enterprises to simplify complex IT security and compliance management, providing trustworthy solutions that free up critical IT resources to focus on innovations that drive business growth while lowering costs. Shavlik also licenses its technology to more than 20 leading security and technology companies such as BMC, Juniper, Sophos, Symantec and VMware. For more information, visit Shavlik Technologies at www.shavlik.com.

Shavlik Technologies is a registered trademark in the United States and certain other countries, of Shavlik Technologies. Additional Shavlik product names are either registered trademarks or trademarks of Shavlik Technologies. All other trademarks mentioned in this document are the property of their respective owners.

Contacts

Shavlik Technologies, LLC
Jill Teut, 651-255-5432
jill.teut@shavlik.com
or
Madison Alexander PR
Dan Chmielewski, 714-832-8716
dchm@madisonalexanderpr.com

Web 2.0 Marketing Fair in Japan

Digital River to Exhibit at Web 2.0 Marketing Fair in Japan

Web 2.0 Marketing Fair

MINNEAPOLIS-- May 13, 2008 --Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that the company will exhibit at the Web 2.0 Marketing Fair. The event is being held May 14 - 16, 2008, at Tokyo Big Sight in Tokyo, Japan.

At the event, Digital River will host a booth, featuring its global e-commerce and e-marketing technology, tools and services. The booth is located at East 4-29.

The Web 2.0 Marketing Fair is the largest web-related tradeshow in Japan. The event will showcase state-of-the-art products and solutions from more than 1,600 exhibitors. The event expects to draw more than 125,000 industry professionals. More information about The Web 2.0 Marketing Fair can be found at http://www.web20-expo.jp/en/.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts

Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations@digitalriver.com

Blogging For Quick SEO Benefits

Realizing SEO Benefits Quickly Through Blogging

by Ambar Shrivastava , Friday, May 9, 2008

QUICK RESULTS IN SEARCH MARKETING are only possible with pay-per-click (PPC) advertising, right? Wrong. The advent of blogging, as well as recent advances to search engine algorithms, has narrowed the gap between PPC and search engine optimization (SEO) to mere hours. With PPC, there is instant gratification as your advertisement will appear in search results almost immediately after your campaign is activated. However, this same advantage can now be seen in SEO.

First, let's take a look at some common reasons why SEO projects have not been carried out in the past.

- Companies don't want to abandon tech investments (e.g. content management systems and Web publishing tools)

- Lack of budget dedicated to SEO

- May take a while to demonstrate ROI

Blogging addresses each of these problems.

- SEO best practices are already in place. Blogging software by default includes a few basic but important SEO practices by using proper Titles, headlines, URLs, and internal linking structure. Search engines also like sites that have fresh content, which can give blogs great influence over search results.

- Recent search engine algorithm changes boost the visibility of blogs. An experiment by Ryan Durk took advantage of temporary changes in Google's logo linking to the search results page for "January 1 TCP/IP". It shows two things: the speed by which a new blog is indexed and the short time between your blog getting indexed and it appearing high in search results.

- Blogs are inexpensive and easy to setup. A new blog can be created in a matter of minutes with little technical knowledge. Blog creation is free in many cases, often with a nominal monthly fee for additional features.

Blogging is great for companies that are not ready to make the larger SEO investment or are worried about abandoning a CMS in which they have already invested. Blogging can be used as a proof of concept that shows that SEO can deliver results. Use of blogging software delays the larger discussion of SEO projects that are potentially more time-consuming and require a larger investment that reap longer term benefits. Setting up a blog is inexpensive and doesn't force you to abandon or modify your existing IT investments.

Then get people to notice your blog.

- Conduct keyword research Creating a blog is just the first step. Keyword research can be the difference between a highly popular, authoritative blog and a blog that no one knows exists.

Since everyone competes on the most popular words, try blogging about slightly less-competitive topics, so your site has the ability to rank for those terms. There are some great tools out there that help facilitate this process of identifying writing topics that other sites aren't necessarily targeting, yet will drive traffic.

If you're just getting started with blogging, write about a subject where you have expertise that you feel will interest your audience. Once you reach a critical mass of blog posts, take a step back and analyze how people are finding your blog and use that information to guide your editorial calendar.

- Utilize social media and pinging. In addition to keyword research, it is important to promote the blog using social media tools that increase the visibility of your blog and generate inbound links to your domain. Be sure to utilize pinging services to notify aggregation services of new content on your blog.

- Customize the blog template. It is also important to link to your new blog from the Homepage of your main Web site to make it easier for search engine spiders to discover it. Often times, the default template needs to be tweaked slightly for maximum SEO benefit. For instance, make sure your blog Permalink uses meaningful anchor text and not www.yourdomain.com/blog/?p=456

Blogging may not be the long-term solution for fixing a broken site, but it will get your foot in the door for SEO, deliver results in the short term, and facilitate the process of getting buy-in for full-scale, long-term SEO projects for the rest of your Web site.


Post your response to the public Search Insider blog.
See what others are saying on the Search Insider blog.

Ambar Shrivastava is product manager of Connors Communications, the developer of HitTail. 
 
Search Insider for Friday, May 9, 2008:
http://blogs.mediapost.com/search_insider/?p=784

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Cell Phone Surveillance Product Uses SMS/GPRS/Bluetooth

Neo-Call First Cell Phone Surveillance Product to Use a Combined SMS/GPRS/Bluetooth for Information Transfer

Technological upgrades make it less expensive for Neo-Call users to transfer information between cell phones. Contrary to recent press reports about competing software packages, Neo-Call were the first to market with telephone monitoring software and Neo-Call software is neither detectable as a virus nor has been labeled as malware.

Mulhouse, FR  -  September 28 -- Neo-Call, a software package enabling users to monitor calls on a predefined target phone, announces a major upgrade integrating Bluetooth technology: Neo-LOG PRO. Users can eliminate data transfer charges between phones using Bluetooth and can set transfers according to a regular schedule or on request.

Recent press reports chronicling the competing package Flexispy's arrival on the market have cast cell-phone surveillance software in a negative light. M. Malone, spokesperson for Neo-Call, says it's very clear his company's software, not the recently released Flexispy package, was the first on the market. He warns users not to let bad press keep them from evaluating the merits surveillance products for legitimate uses.

"We have been on the market for a number of years and we already released dozens of new softwares," Malone said. "Neo-Call is the world's first that offer free trial period for the purpose."

Neo-Call works in the following way. Users install the software on a target phone and set their telephone number a predefined monitoring number. Whenever someone places a call to or from the target phone, their telephone numbers, voice recordings and text messages can be heard and recorded by someone calling from the phone with the predefined number. The software also provides a means of determining where a cell phone is geographically at a given moment.

"Unlike other software packages, ours does not require a third party intermediary server during data transfer," Malone said.

Neo-Call can be used to check a wayward spouse's phone, see if your teenager is dealing drugs or has fallen in with the wrong crowd, track a stolen car, see if employees are sharing secrets and keep track of members of a sales force, or use as a mobile baby monitor. Users must be careful to know the laws regarding listening to and recording calls because they are responsible for following laws in all jurisdictions where they are using Neo-Call.

Until now, users have been forced to rely on SMS and GPRS transfer to glean data from the target phone. This method results in data transfer charges to the target telephone but not the recipient's telephone. Bluetooth is a much better option for data transfer because neither phone incurs charges. Furthermore, it means data can now be downloaded from prepaid cell phones that have run out of units. Using Bluetooth, all data, including voice recordings, SMS copies, and a call list, are stored on the target phone and readied for a regular daily transfer to the recipient's phone.

To order, visit the company's website at http://www.neo-call.com/index.php?env=-index:m3--1-4-s. Buyers can customize software on the fly and download a package with the selected components to their telephone. Free trial is available at http://www.mobile-secuware.com.

Contact:
Aston Maurice
Neo-Call
+33614677471
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Press Contact: ASTON MAURICE
Company Name: Neo-Call
Phone: +33614677471
Website: www.neo-call.com